Helping you craft a brand identity that captures your audience and leaves a lasting impression.

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Crafted to stand out.

I’m all about creating brand identities that feel genuine and impactful. Working with women-led small businesses, I focus on building memorable brands that truly reflect who you are and what you stand for. Every colour, font, and design choice is intentional, crafted to tell your unique story and make your brand unforgettable. Helping your brand not just catch the eye but also deeply resonate with your audience. Your brand is more than a logo or a colour palette—it's a an experience, a statement, and can contribute and create heartfelt connections within your community.

PACKAGE 001

Brand Essentials

The Brand Essentials package is perfect for new or established businesses looking to create or refresh their visual identity. This package helps you develop a cohesive look and feel that represents your brand's values and personality, ensuring your business stands out and makes a lasting impression on your audience.

WHAT: HOLISTIC BRAND IDENTITY
TIMEFRAME: 3-5 WEEKS*
INCLUSIONS:
Primary Logo | Secondary Logo | Brandmarks
FONT STYLING
COLOUR PALETTE 
SUPPORTING GRAPHICS:
PATTERN | ILLUSTRATIONS | GRAPHICS ASSETS
X1 PRINT COLLATERAL 
BRAND GUIDELINES 
PACKAGE 002

Brand Level Up

The Level Up package is designed for businesses that are ready to take their branding to the next level with a comprehensive approach. This package offers more than just the basics—it includes a full brand strategy and identity development to ensure that every aspect of your brand is aligned and impactful.

WHAT: BRAND STRATEGY & BRAND IDENTITY
TIMEFRAME: 5-8 WEEKS*
INCLUSIONS:
BRAND STRATEGY: PURPOSE | MISSION | VISION | TARGET AUDIENCE | POSITIONING | COMPETITOR ANALYSIS | PERSONALITY | TONE OF VOICE 
Primary Logo | Secondary Logo | Brandmarks
FONT STYLING
COLOUR PALETTE 
SUPPORTING GRAPHICS:
PATTERN | ILLUSTRATIONS | GRAPHICS ASSETS
X1 PRINT COLLATERAL 
BRAND GUIDELINES & BRAND STRATEGY DOCUMENT 
PACKAGE 003

Brand Kick Start

The Kick Start package offers essential branding elements that lay the foundation for a professional and consistent look, making it a FAB choice for startups or small businesses wanting to make an impact without the larger investment.

WHAT: BRAND LOGOS, COLOURS & TYPOGRAPHY
TIMEFRAME: 2-3 WEEKS*
INCLUSIONS:
Primary Logo | Secondary Logo | Brandmarks
FONT STYLING
COLOUR PALETTE 
BRAND STYLE GUIDE 
PACKAGE 004

Brand Refresh

You have a logo you love, but it’s time to take your branding to the next level! A Brand Refresh builds a complete visual identity that not only matches your business and makes an impact but connects with your audience.

WHAT: HOLISTIC BRAND IDENTITY
TIMEFRAME: 3-4 WEEKS*
INCLUSIONS:
FONT STYLING

COLOUR PALETTE 

SUPPORTING GRAPHICS:
PATTERN | ILLUSTRATIONS | GRAPHICS ASSETS
BRAND GUIDELINES

The Key Ingredients

  • The first piece of the branding puzzle! It starts by uncovering the “what”, “why” & “how” behind your business to craft a brilliant brand strategy. This strategy will act as your master plan and roadmap to ensure that your brand not only looks the part but stays in sync with all communication and messaging, partners perfectly with your business goals, and talks directly to your target audience. 🤓

  • The second piece of the branding puzzle, and the one we are all here for. Building upon the foundation laid within your brand strategy, it’s time to work some creative magic and carefully craft the visual elements of your business. This includes your logo suite, colour palette, and thoughtfully chosen font combinations that seamlessly extend from your strategy, all rooted in your core values and purpose. 🪄

  • The final piece to your brand identity puzzle. Your brand collateral is the ensemble cast that brings your brand's narrative to life. Whether it's a captivating business card, thoughtful packaging, or inspiring social media content, every piece of collateral and brand graphic serves as an opportunity to reinforce your brand's personality and message. It's where design, content, and strategy unite to leave a lasting impression on your audience. ✨

The Branding Process

  • After you initial enquiry I’ll supply you with information on my services and we have the opportunity to schedule a quick chat to find out if we will make the perfect dream team!

    Included:

    • Services

    • Contract

    • Deposit

    • Onboarding

  • Included:

    • In-depth questionnaire and/or call.

    • Strategy Session (Level Up package only)

    • Brand Strategy Document (Level Up Package only)

    • Pinterest/Inspo Board

    • Moodboard & Creative Direction

    This is the phase where we really begin.

    1. You’ll complete an in-depth questionnaire which will allow you to reflect on your business and help me when exploring the visual direction of the brand, and we will also have the opportunity to jump on a call or meet for a coffee!

    2. The strategy session (Level Up Package) will include a call where we lay the foundations of your business. We will be looking at you and your business to find out who it is, what it stands for and what makes it unique. I’ll then take our findings and polish them up into your brand strategy doc that includes your mission, values and much more.

    3. We tip toe into a more visual space where you will put together a Pinterest board of any inspiration, your vision and dream vibes for your branding! I’ll jump in and work my magic and put together a proposal including 1-3 creative directions for us to move forward with.

  • Included:

    • Brand Proposal/Presentation

    • Refinements

    • Brand Guidelines

    • Collateral or other touch points

    • Handover!

    The brand foundations are laid and the creative direction is solidified, time to breathe life into your business!

    In this stage I pour my heart and all of my creative power into creating the best brand identity for your business. This will include your primary logo, secondary logos, brand marks, pattern & assets, colour palette & font styling. You’ll also be shown brand application mock ups so you can envision your branding in the wild.

    After any feedback, refinements will be made and any extra collateral will be designed.

    Then, she’s all yours! 🥳

OTHER SERVICES

Studio Retainer

FOR: BRAND DESIGN STUDIOS & AGENCIES 
WHO NEED AN EXTRA HAND

Assistance with daily, weekly, monthly design tasks.

Including (but not limited to):
Preparation of design docs, research and preparation of
creative direction + more.

Creative Retainer

FOR: Small business owners

Assistance with daily, weekly, monthly design tasks.

Including (but not limited to):
Designing social posts, setting up social templates,
designing marketing materials, using your branding to create relevant & consistent brand collateral + more .