Positioned as a relatable, family-focused brand, Jozie aims to make cooking less about perfection and more about meaningful connections, making it the ideal choice for families who want to create memorable, heartfelt meals without the pressure. The goal for the visual identity was to capture this essence through its friendly colors, vibrant personality, and approachable design. Elements like a stylised spatula and stacked bowls in the logo symbolise the practical, familial aspects of cooking, representing connection and togetherness.